The camera market has long been segmented into three basic categories: Cameras for professionals, models for the so-called "serious hobbyists," and models for the newcomer. From DSLRs to action cams and point-and-shoots, most cameras are squarely aimed at one of these three markets. The market for aerial photography (aka drones with real cameras on them) is about 150 years younger, and therefore somewhat less segmented. Up until now, there have been only two categories: Professional drones and hobbyist drones.
With the new Breeze 4K, Yuneec has launched a product into the previously-ignored newcomer market. This compact, low-priced ($500, cheap for a UAV) flyer is the drone equivalent of a cellphone camera, complete with an over-emphasis on selfies.
As someone who falls somewhere between the professional and serious amateur markets (which is to say I make money off drone cameras, but have not, thus far, felt the need for a "pro" level drone like the DJI Inspire 2) my first instinct was to scoff at the Breeze. But to tell you the truth, it's a lot of fun. Would I bring it to a high-end real estate photo shoot? No, but it's good at what it does: it's loads of fun to fly and it produces the kind of images that will look good shared on small screens via Instagram and YouTube.


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