Imagine you could build your own Android phone from scratch, with the ability to bend a Chinese manufacturing colossus to your whims. What would you make?
That is more or less the story of OnePlus, the Chinese company founded in 2013 to produce premium smartphones. But don't call it a startup: OnePlus is a subsidiary of BBK Electronics, the world’s second-largest smartphone manufacturer (it also owns Oppo and Vivo.) That means OnePlus can tap a vast supply chain and manufacturing operation. Yet while Oppo and Vivo produce handsets for every consumer, OnePlus offers just one device, targeted squarely at the high-end.
The new OnePlus 5 is power-user catnip. OnePlus packed all the best components into this phone: Qualcomm's latest Snapdragon 835 processor, 6 or 8 gigs of LPDDR4X RAM, a 3,300 mAh battery with super-fast charging, 64 or 128 gigs of storage, dual-sim support, Bluetooth 5.0, a two-camera array on the rear that lets you take cool portraits, and an absurdly high-res 16-megapixel selfie cam. A dark-gray model with 6 gigs of RAM and 64 gigs of storage costs $479; 8 gigs of RAM, 128 gigs of storage, and a gorgeous black case runs $539. By comparison, a 128GB iPhone 7 Plus or Google Pixel XL costs a hefty $869, and you'll drop $825 on a Galaxy S8 Plus with only 64GB of storage.
OnePlus didn't do anything outrageous or eye-catching, like shave the bezel to a sliver or build in a modular ecosystem. It simply made all the stuff in its fourth flagship phone (it skipped the OnePlus 4, because the Chinese consider the number four unlucky) better. And in doing so, it made a pretty good phone.
OnePlus got just about everything right with the look of the 5. It's slimmer and more sharply beveled than previous handsets, with the black logo on the black back and a slight edge on the otherwise rounded side. It looks a lot like an iPhone 7 Plus, which I say as a compliment. Earlier models looked like they were created by ransacking a parts bin and throwing it all together with someone's discarded tooling.
The phone runs on OnePlus's Oxygen OS, which is really just Android with a couple of tiny customizations. Useful ones, too, like a reading mode that automatically filters out blue light and adjusts the screen properties to make the AMOLED display look and feel more like a Kindle screen. You also get a system-wide night mode, a one-touch setting for turning off all notifications while you play games, and a handful of hidden gestures and features.
As you might expect from the specs, the OnePlus 5 screams like a French metal band. I played games, watched movies, shot high-res video, opened every app on the phone simultaneously, and then made a video call. Nothing slowed it down. The fingerprint reader below the screen works so insanely fast I almost wonder if it actually reads my print. (OnePlus assured me it does.) My review unit, with 8 gigs of RAM, offers way more power than most people need. And even with all that juice, the battery still lasts a full day. With OnePlus's much-touted quick charge tech, a quick top-off while getting dressed will last through the evening.

