Imagine you could build your own Android phone from scratch, with the ability to bend a Chinese manufacturing colossus to your whims. What would you make?
That is more or less the story of OnePlus, the Chinese company founded in 2013 to produce premium smartphones. But don't call it a startup: OnePlus is a subsidiary of BBK Electronics, the world’s second-largest smartphone manufacturer (it also owns Oppo and Vivo.) That means OnePlus can tap a vast supply chain and manufacturing operation. Yet while Oppo and Vivo produce handsets for every consumer, OnePlus offers just one device, targeted squarely at the high-end.
The new OnePlus 5 is power-user catnip. OnePlus packed all the best components into this phone: Qualcomm's latest Snapdragon 835 processor, 6 or 8 gigs of LPDDR4X RAM, a 3,300 mAh battery with super-fast charging, 64 or 128 gigs of storage, dual-sim support, Bluetooth 5.0, a two-camera array on the rear that lets you take cool portraits, and an absurdly high-res 16-megapixel selfie cam. A dark-gray model with 6 gigs of RAM and 64 gigs of storage costs $479; 8 gigs of RAM, 128 gigs of storage, and a gorgeous black case runs $539. By comparison, a 128GB iPhone 7 Plus or Google Pixel XL costs a hefty $869, and you'll drop $825 on a Galaxy S8 Plus with only 64GB of storage.


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