Eric Ries

Startups

How to embrace failure

Apr 12, 2012 12:50 PM

WIRED is obsessed with what comes next. Through rigorous investigations and game-changing reporting, we tell stories that don’t just reflect the moment—they help create it. When you look back in 10, 20, even 50 years, WIRED will be the publication that led the story of the present, mapped the people, products, and ideas defining it, and explained how those forces forged the future. WIRED: For Future Reference.

Subscribe
Newsletters
Livestreams
Travel
FAQ
WIRED Staff
WIRED Education
Editorial Standards
Archive
RSS
Site Map
Accessibility Help

Reviews
Buying Guides
Streaming Guides
Wearables
Coupons
Gift Guides

Advertise
Contact Us
Manage Account
Jobs
Press Center
Condé Nast Store
User Agreement
Privacy Policy
Your California Privacy Rights

© 2026 Condé Nast. All rights reserved. WIRED may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Ad Choices

Select international site

Italia
Japón
Czech Republic & Slovakia