Gallery: How Do You Create a Logo that Shouts 'Innovation'?

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    NP-logo-full

    Nixon Peabody's new brand identity is a departure from the norm for the legal industry. *Image: Nixon Peabody*
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    npweb

    The website was part of the effort--not exactly what you'd expect from a law firm. *Image: Nixon Peabody*
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    NPLOGO

    The logo at the heart of the overhaul tackled the question: what does it look like for a law firm to be "innovative." *Image: Nixon Peabody*
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    NPLOGO2

    Melissa Croteau, Chief Marketing Officer at Nixon Peabody, says that the rebrand reflects a greater change over the last decade, with clients demanding more business savvy from firms.*Image: Nixon Peabody*
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