Gallery: Why Apple Abandoned the World's Most Beloved Typeface

  • Apple's inhouse San Francisco typeface will replace Helvetica Neue as the default font on both OS X El Capitan and iOS 9...
    Apple
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    AppleWatch-Process-Book-HI-kwc01-27b

    Apple's in-house San Francisco typeface will replace Helvetica Neue as the default font on both OS X El Capitan and iOS 9 this fall.
  • Image may contain Sink Faucet
    Apple
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    San Francisco is the first typeface Apple has designed in more than 20 years.
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    Apple
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    The letters were designed to be optimized for the Apple Watch's small screen.
  • Image may contain Number Text Symbol and Alphabet
    Apple
    04

    AppleWatch-Process-Book-HI-kwc01-41

    San Francisco is bolder than Helvetica but is still a clean, compact sans serif, which helps with legibility on small screens.
  • Image may contain Number Text Symbol Word and Alphabet
    Apple
    05

    AppleWatch-Process-Book-HI-kwc01-43

    The typeface is dynamic. As screen real estate changes, the type will change with it.
  • Image may contain Text Number Symbol Digital Clock and Clock
    Apple
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    The typeface in various weights.
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