Hey, Apple Made Some New Stuff

The brand new iPhone Xs (pronounced “tennis,” not "excess") looks a lot like last year’s iPhone X, with some smart refinements. At 5.8 inches, the Xs is a smallish phone, but it’s all screen—the bezel is barely there. If you want even more screen, there’s also the bigger iPhone Xs Max. Both the Xs and the Xs Max use Face ID, like the iPhone X. They come with dual-lens cameras, 4K video capabilities, and a "smart" HDR feature. Better camera software encourages all kinds of fun stuff, like adjusting depth of field after you take a shot. Sounds cool, looks cooler.

But the real news with these new iPhones is the chips. Both are powered by Apple’s new A12 Bionic, the first 7-nanometer chip in a smartphone. It can process 5 trillion operations per second. In practice, that means your iPhone will feel faster, and app developers can harness the power to make all kinds of fun stuff. The Xs costs $999—same as last year's iPhone X—and the Xs Max goes for $1,099. The phones are available for pre-order at the end of this week, and come in gold, silver, or space gray.

If the new Xs and Xs Max seem too expensive or not colorful enough, Apple's got just the thing for you. The 6.1-inch iPhone Xr is between the size of an iPhone 8 and an iPhone 8 Plus, and cuts costs by forgoing an OLED screen for LCD that Apple calls Liquid Retina Display. (The battery lasts an hour and a half longer than the iPhone 8 Plus, too.) It's not quite as powerful as the Xs or Xs Max, but it still uses the A12 Bionic chip, and is an upgrade from the iPhone X. Bonus: This one comes in all kinds of funky colors, like yellow, coral, and blue. It's available for pre-order next month, and goes for $749.

In the few years since it launched, the Apple Watch has become one of the most important products in Apple’s arsenal—so much so that Tim Cook kicked off today’s event by introducing the newest generation. A new dual core 64-bit processor, designed in-house, gives this one twice the performance speed, and a few new sensors make it possible for it to better track your health. The Apple Watch now sends notifications when your heart rate is too low, or if your heart rhythm is irregular—helping to detect and diagnose problems early on. The watch starts at $399 for GPS, $499 for cellular. If that sounds like a serious chunk of change, some good news: The Series 3 gets a drop to $279.