Gallery: The Invisible Design Behind the Apple Watch's Many Faces

  • Image may contain Animal Fish Sea Life Ocean Outdoors Nature Sea Water Reef Invertebrate and Sponge Animal
    Apple
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    Apple photographed many different species of jellyfish to make up a single, moving Watch face.
  • Image may contain Animal Invertebrate Sea Life Jellyfish and Fungus
    Apple
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    The human interface team used Phantom cameras to shoot the jellyfish at 300 frames per second.
  • Everything took place in Apple's design studio and involved a lot of moving jellyfish around.
    Apple
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    AppleWatch-Process-Book-HI-kwc01-16

    Everything took place in Apple's design studio, and involved a lot of moving jellyfish around.
  • Image may contain Screen Electronics Monitor Display Lcd Screen Human Person Pc and Computer
    Apple
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    The jellyfish on the Watch's face are upside-down. During the photoshoot, they swam towards a light at the bottom of the tank; the photographers had to flip their monitor 180 degrees to frame their shots.
  • Image may contain Animal Sea Life Invertebrate and Jellyfish
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    On to the Watch's tiny resolution, you can't see this much detail. But it's there.
  • Image may contain Animal and Sea Life
    Apple
    06

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    If you pick the Motion face, every time you raise your wrist you'll see a different image.
  • Image may contain Plant Flower Dahlia Blossom and Pollen
    Apple
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    Rather than animations, the blooming flowers are stop-motion time-lapse photos.
  • Image may contain Plant Flower Blossom Pollen Geranium and Petal
    Apple
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    One flower took Apple more than 285 hours and 24,000 shots to photograph.
  • They picked different flowers to photograph and then trained a camera on them for as long as it took.
    Apple
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    AppleWatch-Process-Book-HI-kwc01-6-16by9

    They picked different flowers to photograph, and then trained a camera on them for as long as it took.
  • Image may contain Animal Invertebrate Butterfly and Insect
    Apple
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    AppleWatch-Process-Book-HI-kwc01-2-16by9

    Every face is about time, whether it's flowers blooming over many hours or a butterfly's wings flapping quickly.
  • Capturing butterflies at this level of detail or at all is incredibly difficult but the result is beautiful.
    Apple
    11

    AppleWatch-Process-Book-HI-kwc01-1-16by9

    Capturing butterflies at this level of detail, or at all, is incredibly difficult, but the result is beautiful.
  • Image may contain Sink Faucet
    Apple
    12

    AppleWatch-Process-Book-HI-kwc01-39

    Apple created a custom typeface, San Francisco, whose counters reference the shape of the Watch itself.
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    Apple
    13

    AppleWatch-Process-Book-HI-kwc01-40

    San Francisco has multiple weights and figures and was drawn to ensure readability at all sizes.
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