Gallery: Apple's Ex-CEO Has a Smartphone for the Developing World

  • Image may contain Electronics Phone Mobile Phone and Cell Phone
    Obi Worldphone
    01

    ObiWorldphone-SJ1.5-05

    Former Apple CEO John Sculley's smartphone brand, Obi Worldwide, launches two new phones today: the Obi Worldphone SJ1.5 and the slightly more upscale SF1.
  • Image may contain Electronics Computer Cell Phone Mobile Phone and Phone
    Obi Worldphone
    02

    ObiWorldphone-SF1-03

    The idea? Bring Silicon Valley caliber design to emerging markets like the Middle East, Africa, and parts of Asia. San Francisco-based design firm Ammunition worked on the hardware, which, on the SF1, features a slightly elevated glass screen.
  • Image may contain Electronics Phone Mobile Phone and Cell Phone
    Obi Worldphone
    03

    ObiWorldphone-SJ1.5-02

    To avoid mimicking every other slab with round corners and chamfered edges, Ammunition's Robert Brunner chose a silhouette with a square top, rounded bottom, and rolled edges. There's no seams along the side; they converge in the back.
  • Image may contain Electronics Phone Mobile Phone and Cell Phone
    Obi Worldphone
    04

    ObiWorldphone-SJ1.5-03

    Besides beautiful design, the phone is optimized for what Sculley and Brunner see as universal smartphone needs. It has features like a 13-megapixel camera and Dolby Audio surround sound.
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