Gallery: Apple's New $300 Book Is as Slick as Its Gadgets

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    Apple's new book is a look back at 20 years of industrial design.
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    The 450-page book is filled with photographs of Apple products.
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    Some photos document products in finished form.
  • Others deconstruct them.
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    Others deconstruct them.
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    The book also shows the tools used to create the products.
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    The original iPhone.
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    Apple Watch.
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    Photographer Andrew Zuckerman shot the images in Apple's signature stark style.
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    The book is dedicated to Steve Jobs.
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    Jony Ive explains that the book is meant to act as a window into the processes of creating Apple's design.
  • It's meant to show that designing and manufacturing Apple products isn't effortless.
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    It's meant to show that designing and manufacturing Apple products isn't effortless.
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    Even if it looks that way.