Gallery: The Best in Small Business Branding From All Over the World
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More than ever, the competition is hot for small business owners. To stand out, many are smartly hiring design studios to scheme up clever branding campaigns—like this Berlin dermatology practice.
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Rzany & Hund's new cards and stationary take a blunt approach. Why *wouldn't* you put your product—clean, healthy skin—front and center?
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Zurich physical therapist Annette Hamburger took a similarly modern approach for her practice. Designers David Büsser & Patrik Ferrarelli created this identity under the banner "Verspannt," which is German for "tensed up."
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Hamburger specializes in techniques to relieve tense muscles. Each treatment is carefully tailored to the patient, hence the fingerprint that she adds to materials as a symbol for the unique care provided.
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Cocktails tend to sell themselves, but Cocktail Academy's product is a little less straightforward. The Los Angeles company creates custom cocktail experiences for business or groups. Their space connects to Apartment A, a tasting room. The branding materials by Say What Studio help make that clear.
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Kyoto restaurant Shimogamosaryo has been open since 1865. That's crazy old, but doesn't mean their graphic design should be.
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Good Design Company created the packaging and stationary. It expresses a distinctly minimal, Japanese point of view, and doesn't steal the limelight from the main act: the food.
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One unsuspecting industry for clever branding? Roofing.
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Dachdeckermeister Garling hired Friendship Hamburg to design the look. The tiled pattern is ultra-distinct for construction services, but also, hopefully, conveys the artistry involved.
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The Monterrey, Mexico construction company Maderista took a similar approach. Maderista's specialty is custom furniture from fine woods.
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Studio Anagrama studio created the materials out of pulpy, heavy paper, and added finishes in gold. The combination is meant to feel sturdy, but elegant.
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Austrian head-hunting agency Leading Search Partners tapped Moodley Brand Identity for their playful identity.
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The black-and-white etchings of scuba divers, pigs, oysters, and treasure chests—all kinds of seekers, diggers, and gem-possessors—dot the stationary as well as the walls in the office.
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The London confectionary Fatties hired Dot Dash to come up with a branding scheme that evokes the owner's point of view: sweets that aren't just sugary, but that have a full-bodied flavor.
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The marbled cards were inspired by powdered sugar on baking countertops.
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Florentine Kitchen Knives, in Israel, creates artisan kitchenware. It's not the cheap stuff, so the gold-stamped paper materials convey just that.
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For the Vancouver garden and grocer Puree Organics, Studioahamed took inspiration from old botanical drawings.
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Puree Organics founders wanted to steer clear of the hippie-dippie aesthetic that seems to follow CSAs and farmers markets, hence the carefully painted drawings.
