Gallery: How to Create a Logo for a Space Engine That Physicists Can't Explain

  • A speculative spaceship with the Cannae logo.
    House Industries
    01

    cannaeboom

    A speculative spaceship with the Cannae logo.
  • Image may contain Musical Instrument Lute Furniture and Chair
    House Industries
    02

    cannaeprobe

    House Industries created the brand for the Cannae Drive several years back. But these glossy visuals are helping to pitch the product today.
  • Image may contain Appliance and Electronics
    House Industries
    03

    cubesat1

    "When you go in front of these funding bodies, like DARPA or the Air Force or private equity guys, you’ve gotta have a brand name for this thing,” says House Industries cofounder Rich Roat.
  • “Theyve seen a lot of snake oil over the years so you have to look professional. And they said over and over again this...
    House Industries
    04

    cubesat2

    “They’ve seen a lot of snake oil over the years, so you have to look professional. And they said over and over again, this stuff got the foot in the door.”
  • Image may contain Jewelry Ring Accessories and Accessory
    House Industries
    05

    qdrive

    An earlier concept when the device was called the "Q-Drive."
  • A microsatellite with Cannae branding.
    House Industries
    06

    microsat

    A microsatellite with Cannae branding.
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