Gallery: Could This Clever Cigarette Design Help You Quit Smoking?

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    Photo: Yi Wen-Tseng
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    Every cigarette in this pack has a filter of varying lengths. You can play Russian roulette with your smoking habit and grab at random.
  • Or go about it more methodically smoking the cigs with a longer filter first and making your way down the pack until...
    Photo: Yi Wen-Tseng
    02

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    Or go about it more methodically, smoking the cigs with a longer filter first and making your way down the pack until there’s hardly any tobacco left in the cigarette at all.
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    Photo: Yi Wen-Tseng
    03

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    Like dieting, it’s not so much a matter of what you smoke, but how much you smoke. These cigarettes are perforated so they easily snap in the middle.
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    Photo: Yi Wen-Tseng
    04

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    This means less tobacco for you and your partner in crime every time you smoke.
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    Photo: Yi Wen-Tseng
    05

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    It’s easy to lie to yourself. “I only smoked two full cigarettes today,” you might tell yourself (you smoked four). Tseng designed these smokes as a truthful reminder of how often you light up. Each pack is labeled by month, and each cigarette comes embossed with the days of a month on them.
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    Photo: Yi Wen-Tseng
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    If you blow through all of June in a day, that might be a clue it's time to slow down.
  • Theres nothing like guilt to change behavior. Each cigarette in this pack comes with an assigned number so every time...
    Photo: Yi Wen-Tseng
    07

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    There’s nothing like guilt to change behavior. Each cigarette in this pack comes with an assigned number, so every time you flick a butt onto the ground someone can pick it up and find out who did it.
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