Gallery: Dwell.com Reinvents Itself as a Social Network for Design Nerds
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The new Dwell.com works less like a traditional magazine, and more like Pinterest, or Tumblr.
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Every reader—or user, in this case—has his own profile. Within that page he can follow other users, and he has collections, where he can save stories that relate to his interests. This applies to design fans and designers themselves.
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Over time, his home page will start to populate stories—by both Dwell’s editorial staff and guest publishers—that fit his interests. For now, Dwell’s editorial team curates that information by hand. In the future, algorithms may chip in.
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Users will largely interact with each other via comments sections, that lets them discuss designs, answer questions, or help each other shop. Dave Morin, founder and former CEO of Path, who invested and advised on the new Dwell.com, compares this aspect to old-school internet forums, which used to allow for small, avid online communities of interest.
