Gallery: GE's Ingenious Idea for Simplifying Every Gadget in Your Kitchen
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GE's Ecomagination initiative has been a tremendous success at the industrial scale, but they turned to Frog Design to bring it to the consumer market. *Photo: Frog Design*
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GE gave Frog Design a broad license to interpret Ecomagination. "We could have done anything from trying to design a better lightbulb to imagining a nuclear-powered consumer product," says Jonas Damon, creative director at Frog. *Photo: Frog Design*
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Frog bypassed the opportunity to design a countertop Chernobyl in favor of a kitchen gadget called EcoSwitch that combines the functionality of a tea kettle, slow cooker, hot plate, and blender into a single, energy-efficient package. *Photo: Frog Design*
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The core of EcoSwitch is an [induction heating coil](http://en.wikipedia.org/wiki/Induction_heating), a super-efficient method of heating that prevents the cook top from getting too hot. *Photo: Frog Design*
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The concept is futuristic, but the design team made sure all the accessories fit classic archetypes. *Photo: Frog Design*
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"EcoSwitch is a platform—it's not just for cooking," says Damon. "GE could open this tech up to hacker spaces and license the technology to other companies who could invent new functions." *Photo: Frog Design*
