Gallery: Google's New Logo Is Trying Really Hard to Look Friendly
Google011997
The evolution of Google's logo begins with this initial logo from 1997, that looks like early Internet-era clip art. Notice the famous color sequence, which hadn't yet been established.
Google021998
The company quickly updated in 1998 to this logo in Baskerville Bold, and tinkered with the color sequence.
031998!
The logo from 1998 to 1999 reveals the blue-red-yellow-blue-green-red sequence, but includes an exclamation mark added to the end and an increased skeumorphic shadow.
Google042000
From 1999 to 2010, the exclamation point is gone, and the logo runs in a new, slimmer serif font.
Google052010
In 2010, in keeping with web trends, the logo shows a reduced shadow.
Google062013
In 2013 the logo goes totally flat.
Google072015
This logo refresh is Google's biggest in 16 years.
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