Gallery: High Yield, Future Tense Is a Gorgeous Book About Finance. Yes, Finance
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Pentagram designed a finance book for the New York Society of Security Analysts.
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The book is about high yield bonds.
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Though it doesn't look like it at all.
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Pentagram partner Eddie Opara explains that he wanted to make financial information fun.
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The cover features four different typefaces that correlate to different sections of the book.
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Opara used color to differentiate sections.
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He and his team create infographics that were visually compelling while still being accurate.
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The book uses tones of the same four colors to highlight information.
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Important information gets blown up.
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The book uses typefaces to create a visual hierarchy as well.
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Opara says there's no reason for financial information to be boring.
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The inside gutter of the book has a subtle gradient to make it glow.
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The book's gilded edges.
