Gallery: The Story Behind That Mysterious Eye Emoji in iOS
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I Am A Witness is a new anti-bullying campaign spearheaded by the Ad Council.
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The campaign commissioned a whitelabel keyboard from Snaps that kids can use to confront bullying when they see it.
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"Stickers," accessible through the keyboard, help kids express their support.
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The campaign has collaborated with a long list of celebrities, as well as media, tech, and non-profit organizations, to promote the campaign.
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The symbol, which combines an eye with a speech bubble, is meant to connote awareness and action.
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Kids told the designers behind the campaign they would be more inclined to speak up if they saw others do so.
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