Oct 22, 2015 9:00 AM

Gallery: The Story Behind That Mysterious Eye Emoji in iOS

Goodby Silverstein & Partners
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logo
I Am A Witness is a new anti-bullying campaign spearheaded by the Ad Council.
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mobile
The campaign commissioned a whitelabel keyboard from Snaps that kids can use to confront bullying when they see it.

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gifs
"Stickers," accessible through the keyboard, help kids express their support.
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I AM A WITNESS-SELECTS-print1
The campaign has collaborated with a long list of celebrities, as well as media, tech, and non-profit organizations, to promote the campaign.

Goodby Silverstein & Partners
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eyes
The symbol, which combines an eye with a speech bubble, is meant to connote awareness and action.
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manifesto
Kids told the designers behind the campaign they would be more inclined to speak up if they saw others do so.

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posters
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single print page

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Print2
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sticker-words

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wild posting 2
Goodby Silverstein & Partners
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wildpostings

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