Gallery: How on Earth Could a Juicer Cost $700? Because Yves Béhar
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When Juicero launched a couple months ago, people couldn't believe that a high-tech cold-press juicer could cost $700. Despite the buzz, few beyond the company knew who designed it until today, when Yves Béhar’s firm, Fuseproject, announced it as its work.
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Béhar called the design for Juicero a "mechanical feat." The big challenge was finding a way of applying up to four tons of pressure against a pre-prepared pack at the push of a button. An aluminum door opens to reveal a red, silicone-lined cavity that holds each juice pack. Shut the door and a gear-driven square press squeezes the pack against the door.
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The goal for Juicero's design? A one-touch, no-mess appliance. Béhar and Juicero's founder wanted something that looked “friendly,” Béhar says, hence the bright white color and rounded corners.
