Dec 1, 2016 8:00 AM

Gallery: LABB Is a Clever Watch Strap Inspired by Lego Bricks

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Noomoon, a young Swiss design brand, just made its first product: the LABB Apple Watch band.
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The LABB (short for loopless and buckleless band) is sneakily minimalist, devoid of features and affordances traditionally found on watch straps—most notably a buckle or a clasp.

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Instead, it has opposing straps whose complementary lattices interlock like Lego bricks, allowing each to fasten quickly and securely to the other.
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The lattice details of the strap are designed to a tolerance of just 0.05 millimeters.

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“The question was, how much could we remove from a watch band in material quantity, and component count, and still be left with something effortless in use?” says industrial designer Benjamin Hubert, whose studio, Layer, designed the LABB.
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The goal is to service smartwatch wearers. As Noomoon sees it, because devices like the Apple Watch are essentially small computers, its users likely need to put them on and take them off at a high frequency. This makes it easy.

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