Gallery: Manufacturing for Millennials
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The classic Johnny Cupcakes logo that started it all. Photo: Johnny Cupcakes
Screenshot: Roberto Baldwin/WIRED02johnny-cupcakes-crossbones-embroidered-detail-wired-design
One of the trademarks of Johnny Cupcakes products is a keen attention to detail, like this embroidered tag at the hem. Photo: Johnny Cupcakes
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Since mastering the art of T-shirt printing, the Cupcakes empire has expanded into physical products like these vinyl toys. Photo: Johnny Cupcakes
Photo: Brian Lapointe/HBOI04johnny-cupcakes-playing-cards-bicycle-wired-design
\--and playing cards. Photo: Johnny Cupcakes
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Johnny Earle, the creator of the brand, is an impresario who is constantly coming up with new ways to package his products, like this cupcake box. Photo: Johnny Cupcakes
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Inside each of the cupcake boxes was a limited-edition T-shirt. In this case it was a Halloween-themed design. Photo: Johnny Cupcakes
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The creativity of Johnny Cupcakes inspires great loyalty among fans. Many even have the cupcake-and-crossbones logo tattooed on their bodies. Photo: Johnny Cupcakes
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Fans wait overnight, sometimes even in the cold and rain, to get access to limited editions of the newest designs. Photo: Johnny Cupcakes
