Gallery: McDonald's Is Transforming Happy Meal Boxes Into VR Headsets

  • Image may contain Human Person and Finger
    McDonald's
    01

    HappyGoggles-2.jpg

    On Friday, with help from ad agency DDB, McDonald’s Sweden will begin selling Happy Meals in boxes that transform into VR headsets.
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    McDonald's
    02

    BOX-1-front-HIGHRES.png

    The program is called Happy Goggles, and it will make a limited run of 3,500 headsets available at 14 McDonald’s restaurants across northern Sweden.
  • The product—a fantastic marketing gimmick—starts as a typical Happy Meal box.
    McDonald's
    03

    BOX-6-unfolded-HIGHRES.png

    The product—a fantastic marketing gimmick—starts as a typical Happy Meal box.
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    McDonald's
    04

    BOX-4-flatfront-HIGHRES.png

    By tearing off eye and nose holes, folding up one-half of the box...
  • ...and inserting lenses you get a Google Cardboardesque gadget in McDonalds red.
    McDonald's
    05

    BOX-3-anglelenses-HIGHRES.png

    ...and inserting lenses, you get a Google Cardboard-esque gadget in McDonald’s red.
  • Virtual reality can take you however briefly to places youve never seen. Done well its an absolute thrill. And now you...
    McDonald's
    06

    BOX-5-backlenses-HIGHRES.png

    Virtual reality can take you, however briefly, to places you’ve never seen. Done well, it’s an absolute thrill. And now you can order it at the drive-thru.
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