Oct 25, 2015 9:01 PM

Gallery: Your First Look at Microsoft's Massive New Flagship Store

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Microsoft's flagship store is opening in New York City.
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Right now, as a brand, Microsoft is all about making no-nonsense, workhorse tools. That philosophy applies to its stores too.

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The five-floor, 22,270-square-foot storefront will be the largest of 113 retail locations Microsoft has opened to date, and it's all about getting customers' hands on the products. Upstairs is a station for playing Xbox.
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Nearby is a Minecraft play area.

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Massive high resolution screens decorate the walls of the store. Rendering the footage for them takes weeks, because of their size.
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In the center of the store, there’s a HoloLens headset and the Microsoft fitness band in a case, so consumers can take a look at what’s coming down the pike.

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