Gallery: MIT Media Lab Gets a Transforming Logo, Courtesy of Pentagram

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    Michael Bierut of Pentagram designed MIT Media Lab's new logo. Each of the 23 research groups inside the Media Lab has its own logo, derived from the letters in its name.
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    The wordmark, a geometric M and L replaces the three spotlights designed by Richard The and Roon Kang.
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    The new logo makes use of the same seven-by-seven grid used by The and Kang's logo. Here, an early sketch visualizing the wordmark in the grid.
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    A tote with the new design.
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    Pentagram's design is a nod to Muriel Cooper's 1962 logo for MIT Press.
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    The logo in the wild.
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    Bierut says that eventually there will be an algorithm that can be used to generate different layouts for each of the wordmarks.
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