Gallery: Mozilla Wants You to Help Redesign Its Logo. Seriously
Mozilla01Mozilla1.jpg
Mozilla is getting a new logo and visual identity. Unlike most any other brand refresh, it's choosing its new look out in the open, online. Design firm Johnson Banks have released seven preliminary design ideas, and now the public is weighing in. This one is "The Eye." From Mozilla's blog: "There’s no escaping that the name of the company ends with 'zilla.' What if we could find a way to use just part of a reptile in a dynamic new design?"
Mozilla02Mozilla7.jpg
"The Connector" is inspired by circuitry and is a typographic play on the ‘Mozilla’ name.
Mozilla03Mozilla3.jpg
"The Impossible M" was inspired by both computer graphics and optical illusions.
Mozilla04Mozilla6.jpg
"The Open Button." The nonprofit believes in net neutrality and an open-source internet, so this identity speaks to that.
Mozilla05Mozilla2.jpg
"The Wireframe World." "Is there a way to hint at the enormity of the internet, yet place Mozilla within that digital ecosystem?" reads the blog. "This route developed out of experiments with 3D grids and the realization that a simple ‘M’ could form the heart of an entire system."
Mozilla06Mozilla4-1.jpg
"Flik Flak." Like the black and yellow "Eye" design, these isometric shapes are based on animalistic inspiration.
Mozilla07Mozilla5.jpg
"Protocol" plays directly off one of the most ubiquitous parts of the internet: your web browser.
