Gallery: Inside the Rise and Fall of NASA's Beloved Worm Logo

  • Image may contain Book
    Hamish Smyth/Jesse Reed
    01

    NASA-BOOK-RENDER-COVER-ANGLE-02

    A rendering of what the NASA Graphic Standards Manual could look like as a hardcover book.
  • Image may contain Text Advertisement Poster Word Brochure Paper and Flyer
    Hamish Smyth/Jesse Reed
    02

    NASA-SCAN-TESTS-REPRO-LOGO copy

    The manual was 90 pages of graphic directives that showed NASA employees how to use visual elements like the worm logo.
  • Image may contain Advertisement Poster Brochure Paper Flyer and Text
    Hamish Smyth/Jesse Reed
    03

    NASA-PAGE-SCAN-2.14-CROP

    NASA red, which is slightly more brick-colored to not match the red in the US flag.
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    Hamish Smyth/Jesse Reed
    04

    NASA-PAGE-SCAN-7.11-CROP

    The manual showed where to position NASA on various vehicles.
  • Image may contain Transportation Vehicle Minibus Van and Bus
    Hamish Smyth/Jesse Reed
    05

    NASA-MANUAL-SCAN-040

    Including NASA vans.
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    Hamish Smyth/Jesse Reed
    06

    NASA-SCAN-TESTS-GRID copy

    A page on the NASA grid.
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    Hamish Smyth/Jesse Reed
    07

    NASA-PAGE-SCAN-7.10-CROP

    The NASA logo was to be smaller than the words United States and the flag.
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    Hamish Smyth/Jesse Reed
    08

    NASA-PAGE-SCAN-9.2-CROP

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