Jan 30, 2015 6:30 AM

Gallery: Revisit the Design Genius of Braun in the 1960s, With These Tribute Posters

Courtesy of Das Programm
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A new exhibit in Paris called *Systems: A Retrospective of 1960s Braun Design* is celebrating Braun's midcentury design work, with a special focus on the company's packaging design.
O Hezin
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Basic CMYK
The exhibit features Braun products, the packaging materials that came with said products, and a series of new posters from designers around the world. This one, from Korean designer O Hezin, clearly takes cues from...

Courtesy of Das Programm
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The primary colored Braun hair dryer.
Courtesy of Das Programm
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The Braun RCS 9 + L 20, designed in 1961 by Dieter Rams, came with a separate control unit. It was an early example of modular audio equipment.

Mr_Design
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mr-design
Japanese firm Mr\_Design interpreted those knobs into an urban landscape.
Courtesy of Das Programm
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Braun's packaging design—groundbreaking for its time—was commissioned from the Ulm School of Design in Germany, where designers were working on new ideas about corporate visual identities.

Hey Joe
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This poster, by Seoul-based designer Hey Joe, is a found object composition that echoes the Verstärker CSV 60 stereo (in the previous slide).
Mark Gowing
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Mark-Gowing
Australian designer Mark Gowing played up the circular components of Braun products, knobs, dials, clockfaces, and all.

Roots
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roots
Chinese studio Roots parlayed Braun-ian design elements into a Chinese character.
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studio-sport
Braun's perforated speaker grill gets plenty of love, like in this poster from the Swiss Studio Sport.

Artiva
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Artiva- Poster
Artiva, from Genoa, Italy.
Courtesy of Das Programm
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Early buyers of Braun products liked the packaging so much, many of them kept it along with the actual devices. This came with the Hi-Fi Plattenspieler PC 5 Stereo.

Courtesy of Das Programm
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As did this.
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It led Daniel Koh, a designer to Singapore, to ask: what if Braun had launched their own record label, too?

TT-International
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Systems: A Retrospective of 1960s Braun Design is exhibiting at Moda International in Paris, until February 27, 2015.

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