Gallery: Watch: Ex-Nike Designer's iPhone Dock Kills Tangled Cables
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Former Nike designer Jeremy Saxton has developed the new Spool Dock for Apple devices that manages unruly cables while managing to fit seamlessly into a modern home environment. *Photo: [Lucy Call](http://www.lucycall.com/)*
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Jeremy Saxton came up with this concept to solve his own problem—with four children and countless Apple devices he was looking for a way to quell the corded chaos in his home. *Photo: [Lucy Call](http://www.lucycall.com/)*
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A simple mechanism allows users to turn the two pieces and retracts the cord in an elegant fashion. Saxton first prototyped the feature by cutting up an old piece of tupperware. *Photo: [Lucy Call](http://www.lucycall.com/)*
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"The Lightning Connector will probably be around for another ten years," says Saxton. "I wanted to focus on creating a new kind of fixture in the home." *Photo: [Lucy Call](http://www.lucycall.com/)*
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The Spool Dock is made of three key materials—a heavy, powder coated metal base to provide stability, a hardwood cap that protects the cable, and a pure Merino wool surface that protects the gadget. *Photo: [Lucy Call](http://www.lucycall.com/)*
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Saxton employed an industrial design student at BYU to help fabricate the prototypes. "It was a lot of iteration, cutting them out of wood or MDF," says Saxton. "I'm trying to keep those old design habits alive." *Photo: [Lucy Call](http://www.lucycall.com/)*
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Devices are safely held in place at a 17 degree angle by three points of contact and the soft wool surface limits wear and tear on the device near the connector. *Photo: [Lucy Call](http://www.lucycall.com/)*
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"When you visit the Apple Store, they don't have their devices on cold aluminum tables," says Saxton. "They're laid on on these beautiful maple tables." *Photo: [Lucy Call](http://www.lucycall.com/)*
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"Electronic devices are turning into objects that can be valuable and have heirloom quality," says Saxton. *Photo: [Lucy Call](http://www.lucycall.com/)*
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Saxton started the project by asking "What if there was a brand concept or a line of products that played with the idea of bridging the gap between the hectic world of technology and the human side of life?" *Photo: [Lucy Call](http://www.lucycall.com/)*
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"I have this maxim that lamps and modern objects are objects of the past," says Saxton. "They have not evolved along with technology, they've followed these two divergent paths and I see no reason why these paths can't intertwine and be one." *Photo: [Lucy Call](http://www.lucycall.com/)*
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"I wanted it to be a simple, almost primitive design that called attention to the materials," says Saxton. *Photo: [Lucy Call](http://www.lucycall.com/)*
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Saxton hopes that projects like the Spool Dock spur larger manufacturers like Crate & Barrel or BluDot to more fully embrace the idea of creating furniture that is optimized for our modern, gadget filled lifestyles. *Photo: [Lucy Call](http://www.lucycall.com/)*
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The Spool Dock can accommodate a variety of different devices thicknesses. The two bars are mounted asymmetrically, and rotating their position by 180 degrees changes the size of the gap. *Photo: [Lucy Call](http://www.lucycall.com/)*
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Saxton's goal is to create products that complement, not mimic, Apple's iconic devices. *Photo: [Lucy Call](http://www.lucycall.com/)*
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The Spool Dock will be raising funds on Kickstarter until November 7th, 2013 and can be had for a pledge of $35. *Photo: [Lucy Call](http://www.lucycall.com/)*
