Gallery: Star Wars Marketing Tie-Ins Have Jumped the Gundark
<a href="http://www.adidas.com/us/customize?prefn1=partner&srule=Merch%20Sort%205%20%7C%20Aggregate%20Clicks%20in%203%20Days&prefv1=Star%20Wars/">Adidas</a>01adidas
Star Wars: The Force Awakens is everywhere. With these mi Star Wars Superstar 80s, Adidas wants your kids to pick from the Dark Side or the Light---for their feet.
<a href="http://www.covergirl.com/cosmetics/starwars-collection/">Covergirl</a>02starwars-swag-3
With limited edition makeup, Covergirl doesn’t want your lips to miss out on Star Wars—or its brand to miss out on this amazing marketing opportunity.
<a href="http://www.blog.generalmills.com/2015/05/ready-to-bring-the-force-to-your-breakfast-table//">General Mills</a>03starwars-swag-17
Forget shamrocks. Lucky Charms has replaced its signature marshmallows with spaceships, lightsabers, Yoda, R2-D2, and stormtroopers in its cereal boxes.
<a href="http://www.crocs.com/p/classic-star-wars-clog/202382.html/">Crocs</a>04starwars-swag-1
What’s cooler than a pair of Crocs? Star Wars-themed Crocs, of course, featuring Kylo Ren and stormtroopers on one foot and Finn and Rey on the other.
<a href="https://www.coffee-mate.com/Products/Default.aspx#55853edb-16a1-4962-9db8-f4162a187f72/">Nestle</a>05starwars-swag-14
Coffee wouldn’t be the same without cream, and Star Wars wouldn’t be the same without this kind of marketing infiltrating products everywhere.
<a href="http://www.potterybarnkids.com/products/star-wars-bed//">Pottery Barn</a>06starwars-swag-15
If it’s not enough to just eat, drink, and wear Star Wars-themed products, Pottery Barn wants to make sure you can live in it with this Millennium Falcon bed---in your kid's bedroom.
<a href="http://www.kraftstarwarsroom.com//">Kraft</a>07starwars-swag-16
Characters from Star Wars: The Force Awakens become cheesy pasta bites with Kraft’s Star Wars Macaroni & Cheese.
<a href="https://www.google.com/starwars//">Google</a>08google-starwars
Even tech companies are in on the game. Google lets you pick the Dark Side or the Light Side to add Star Wars: The Force Awakens skins to every Google product, from Gmail and Google Maps to Android Wear watches and Waze.
<a href="http://www.underground-toys.com//">Underground Toys </a>09starwars-swag-10
You can barbecue “like a Jedi” with the Star Wars Lightsaber BBQ Tongs—lightsaber sound effects included.
<a href="http://blog.generalmills.com/2015/10/these-are-the-droids-youre-looking-for/?_ga=1.150930614.1206196117.1448471428/">General Mills</a>10starwars-swag-6
Nothing quite says Dark Side like Honey Nut Cheerios.
<a href="http://blog.generalmills.com/2015/10/these-are-the-droids-youre-looking-for/?_ga=1.150930614.1206196117.1448471428/">General Mills</a>11starwars-swag-5
General Mills doesn’t just want you to buy cereal—it wants you to buy all the cereal. Six different Star Wars: The Force Awakens droids—including BB-8, C-3P0, and R2-D2—are hidden in the company's various boxes of cereal.
<a href="http://www.adidas.com/us/star_wars/">Adidas</a>12starwars-swag-13
As if sneakers weren’t enough, Adidas also makes this colorful special edition Star Wars track jacket featuring Dark Vader and Luke Skywalker.
<a href="http://www.thinkgeek.com/product/huik/?cpg=fb&cpg=cj&ref=&CJURL=&CJID=2617611/">ThinkGeek</a>13starwars-swag-2
This Death Star waffle maker—“for all your evil needs.”
<a href="http://www.band-aid.com/for-kids/band-aid-brand-star-wars-adhesive-bandages/">Band-Aid</a>14star-wars-bandadi
No product is safe from the Star Wars marketing machine.
Humans Watched This Supernova Explode Nearly a Millennium Ago. Now You Can See It in High Definition
The new image isn’t just stunning—it may also provide clues about how this star survived its own explosion.
Jorge Garay
How This Tiny Startup Built the World’s Safest Bike Helmet
Inspired by head-banging woodpeckers, Vancouver-based Pikio Labs has discovered a new approach to skull protection.
Chris Haslam
LG Promo Codes and Coupons for October 2026
Save 20% with an LG promo code today, plus up to $1,000 off appliances, 40% off bestselling TVs and monitors.
Harry Rabinowitz
Top Home Depot Promo Codes: 30% Off in October 2026
Save up to 50% today with the latest Home Depot promo codes for appliances, power tools, and more this October.
Matthew Korfhage
Top eBay Coupons in October 2026
Save up to 60% on a selection of items at eBay, including electronics, home products, card games, car parts and more.
Molly Higgins
Top Canon Promo Codes: 30% Off for October 2026
Save an extra 10% or 30% with Canon coupon codes, plus up to $1,600 on cameras, printers, and more this October 2026.
Gear Team
Top Disney Plus Discounts and Promos for October 2026
Cut your subscription costs with the latest active Disney+ bundle deals, verified student offers, and partner promotions.
Molly Higgins
Altra Running Promo Codes and Deals October 2026
Score big savings on Altra Running shoes with up to 50% off sale styles, 20% off select models, 10% off your first order when you sign up, plus free standard delivery on every purchase.
Boutayna Chokrane
Tesla’s ‘Full Self-Driving’ Becomes ‘Assisted Driving’ in Europe
The automaker has been criticized for misleading drivers with the feature’s name. Now it’s renaming it for European regulators.
Aarian Marshall
Book Publishers Are Quietly Using More AI. Staff Are Revolting
Workers at three major publishing houses tell WIRED that LLMs are being used for publicity, cover art, back cover copy, and emails, as some execs push junior staff to champion the tech.
Adam Morgan
NASA Just Made Nearly 1 TB of Artemis II Data Available to the Public
The data drop includes photographs, audio, video, and astronauts’ notes that will be used to study the moon and prepare for future human missions.
Jorge Garay
The DOJ Is Weighing Perjury Charges Against Cassidy Hutchinson
The Justice Department is considering a perjury and obstruction-of-justice case against Cassidy Hutchinson, a former White House aide who testified against Donald Trump to the January 6 committee.
Hugo Lowell