Dec 13, 2015 7:00 AM

Gallery: The Lowly Billboard Gets a Makeover on the Sunset Strip

Lawrence Anderson
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The common billboard, reimagined by Los Angeles-based Lorcan O'Herlihy Architects. "Conventional billboard structures are very banal," he says. "It's leftover infrastructure that people don't pay attention to."
Lawrence Anderson
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Architect Lorcan O'Herlihy calls the design a "wishbone."

Jon Viscott
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Commissioned by ACE Advertising and the City of West Hollywood, the billboard structure orients its two signs towards both directions of traffic on the city's famous Sunset Strip.
Jon Viscott
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"Why can't you rethink the nature of these kinds of conventional urban infrastructures?" asks architect Lorcan O'Herlihy. "I think you can. I think that's awfully important."

Lawrence Anderson
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"I'm intrigued by looking at billboard structures elsewhere. I don't see why it can't be part of the city," architect Lorcan O'Herlihy says. "I would love to tackle Times Square."
Lorcan O'Herlihy Architects.
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A second billboard designed by Lorcan O'Herlihy Architects was recently constructed nearby on the Sunset Strip. Its base is a triangular column, and will soon be painted a shiny gold.

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One of two more billboard projects in the works. The structure is based on a plus shape, and meets the street level to create a bench.

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