Gallery: The Met Explains Its Controversial New Logo
The Met01met-logo.jpg
The Metropolitan Museum of Art is now just The Met. Here's its new logo.
The Met02Met-Brand-Story-Press-Images-021716-7.jpg
As is so often the case with a new logo, The Met’s brings with it an overhauling of the museum’s graphic identity. It includes a broader set of visuals that will appear on the museum’s campuses and digital platforms.
The Met03Met-Brand-Story-Press-Images-021716-9.jpg
The goal is to make the museum more visually consistent and navigable. Whether that succeeds or fails is something that can only be determined over time, through repeated visits.
The Met04Met-Brand-Story-Press-Images-021716-6.jpg
The new look includes two new typefaces—a serifed one called Austin and a bespoke sans serif one from Klim Type Foundry that riffs on Calibre—and a rich new color palate.
The Met05Met-Brand-Story-Press-Images-021716-10.jpg
Lisa Smith, the creative director at Wolff Olins, which worked with The Met on the design, says the font, the palate, and the photography styles are “much more simple and friendly and global.”
The Met06Met-Brand-Story-Press-Images-021716-5.jpg
The the New York institution, which has 1.5 million works of art and 400 galleries that span 5,000 years and fill a 2.2 million-square-foot Beaux-Arts building on Fifth Avenue.
You Should Be More Freaked Out by Shingles
The viral infection leaves millions with chronic pain, increased stroke risk, and lifelong nerve damage—yet vaccination rates remain dangerously low.
Rosie Taylor
BYD's Fastest-Charging Car in the World Is Astonishing—in Good and Bad Ways
WIRED witnessed the game-changing Denza Z9 GT charge its battery in just 9 minutes. But the pricing for BYD's premium brand looks like a huge mistake.
Jeremy White
The Best Water Filter Pitchers for PFAS- and Lead-Free Living
Water filters promise the moon—but only some back up their claims. Here are the best filtered-water pitchers for those who prefer their water free of heavy metals and forever chemicals.
Matthew Korfhage
The Internet's Most Powerful Archiving Tool Is in Peril
As major news outlets cut off the Wayback Machine, journalists and advocacy groups are rallying to protect the Internet Archive’s vast collection of web pages.
Kate Knibbs
The Dumbest Hack of the Year Exposed a Very Real Problem
Last April, a hacker hijacked crosswalk announcements to mimic Mark Zuckerberg and Elon Musk. Records obtained by WIRED reveal how unprepared local authorities were.
Paresh Dave
AI Agents Are Coming for Your Dating Life
The developers of Pixel Societies are using AI agents to simulate social interactions. It's an attempt optimize the process of choosing new colleagues, friends, and even romantic partners.
Joel Khalili
A Lot of Shops Won't Fix Electric Bikes. Here's Why
Bike shop mechanics have lost fingers and their shirts while repairing ebikes of dubious origins. Make sure yours is repairable and third-party certified.
Stephanie Pearson
The Audacity Is the Broligarchy Takedown You Were Waiting For
AMC’s new black comedy about a manchild tech titan spinning out of control is a skewering Silicon Valley’s billionaire class deserves.
Miles Klee
It’s a Tablet! It’s a Laptop! After Testing the Best 2-in-1s, Here’s What I Recommend
Whether you want a detachable tablet or a laptop screen that spins, these 2-in-1 devices manage to balance being both a tablet and a laptop.
Luke Larsen
There’s a Secret Ingredient to Making Luxury Ice at Home
Nice ice is big business, but you can get perfectly clear cubes at home without freezing your assets.
Jeremy White
The Screenmaxxers Who Spend Every Waking Hour on Their Phones
As debates over social media addiction rage, people with extreme screen times tell WIRED they have no plans to cut back.
Miles Klee
Mammotion’s Spino E1 Pool Cleaner Isn’t Bad for the Price—It's Just Not That Good
This compact pool robot keeps its price down, but its performance doesn’t match that of more capable cleaners.
Christopher Null