Gallery: The Met Explains Its Controversial New Logo
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The Metropolitan Museum of Art is now just The Met. Here's its new logo.
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As is so often the case with a new logo, The Met’s brings with it an overhauling of the museum’s graphic identity. It includes a broader set of visuals that will appear on the museum’s campuses and digital platforms.
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The goal is to make the museum more visually consistent and navigable. Whether that succeeds or fails is something that can only be determined over time, through repeated visits.
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The new look includes two new typefaces—a serifed one called Austin and a bespoke sans serif one from Klim Type Foundry that riffs on Calibre—and a rich new color palate.
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Lisa Smith, the creative director at Wolff Olins, which worked with The Met on the design, says the font, the palate, and the photography styles are “much more simple and friendly and global.”
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The the New York institution, which has 1.5 million works of art and 400 galleries that span 5,000 years and fill a 2.2 million-square-foot Beaux-Arts building on Fifth Avenue.
