Gallery: The State of the Modern Political Logo
Hillary for America01hillary-clinton
Hillary Clinton's arrowed-H was widely criticized when it was first unveiled. It has since proven to be not only resilient but versatile, having been iterated into a variety of clever thematic variations.
Jeb 201602jeb-bush
Democrats and Republicans alike lambasted John Ellis Bush (aka JEB) for his logo. The presumptive Republican nominee had used the simple red "Jeb!" motif before, during his 1994 gubernatorial campaign in Florida; but he was accused this year of resorting to mononymy to distance himself from his brother, W.
Scott Walker, Inc.03scott-walker
The flag icon in Scott Walker's otherwise handsome logo is identical to the logo for a business called America's Best Contacts & Eyeglasses.
Organizing for Action04obama
The Obama "O," designed by Sol Sender in 2008, raised the bar of campaign branding to new heights.
Marco Rubio for President05marco-rubio
Marco Rubio's tiny, emblematic silhouette of the United States dotting the "i" in his surname is awkward and uninspired.
Carly for President06carly-fiorina
Carly Fiorina's CARLY, which has a tiny star incorporated into the A, tries hard to be modern, but the star is an overused trope regardless of who uses it.
Bernie 201607bernie-sanders
Bernie Sanders dots his "i" with a star.
Jim Webb 201608jim-webb
So did Jim Webb.
Carson America09ben-carson
Ben Carson's logo, CARSONAMERICA, with the capital A shown as if wrapped in an American flag, is a mishmash of color, word, and symbol.
Cruz for President10ted-cruz
Ted Cruz's star-spangled liberty flame comes across as generic.
Rand Paul for President11rand-paul
Rand Paul's liberty flame is, too.
Kasich for America12kasich
John Kasich's K-merican flag icon feels a tad authoritarian.
O'Malley for President13martin-omalley
Martin O'Malley's logo is actually fresh. The "O'M" in the middle of a speech balloon is more memorable than other logos, and, like Clinton's, eschews patriotic iconography in favor of a red-blue color scheme.
Donald J. Trump for President14donald-trump
At first glance, the simple TRUMP trademark looks almost modest, at least in the shadow of Trump's egotism. On the other hand, the jingoistic phrase "Make America Great Again!" manages to pack more mnemonic wallop than any of the logos with U.S. flags or stars.
