Gallery: This Awesome Typeface Stretches Like a Rubber Band

  • Pentagram's Natasha Jen designed the identity for this year's American Institute of Architecture's Heritage Ball.
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    Pentagram's Natasha Jen designed the identity for this year's American Institute of Architecture's Heritage Ball.
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    Pentagram
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    The identity is based around a dynamic typeface.
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    Pentagram
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    The typeface is designed to stretch horizontally like a rubber band and then shrink back into place.
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    Pentagram
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    Jen and her team designed a horizontal line into each of the letters to ensure that they would keep their form even when stetted across a page.
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    Pentagram
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    The program for the event.
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    Pentagram
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    The design uses what Jen calls blueprint blue.
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