Gallery: With Quartz's App, You Don't Read the News. You Chat With It
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Quartz, which Atlantic Media launched in 2012 as a unique take on business news, launches its first mobile app today.
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You don’t read the news; you chat with it. Instead of headlines, you get messages that read like texts from a friend—if your friend were a news-obsessed but reliable source with an irreverent tone of voice.
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Emojis feature prominently.
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So do other bits of multimedia, like charts, videos, and GIFs. This is all in addition to links and synopses written by a staff of (human) Quartz editors.
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"In many ways, this new app is designed with notifications in mind. “We just really wanted to reach the user’s home screen,” says Daniel Lee, head designer.
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On the Apple Watch, the app keep an eye on the stock market. If the market is falling, you get one simple symbol: a see-no-evil monkey.
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