Oct 27, 2016 5:08 PM

Everything Apple Announced Today, From Macs to Apps

All the news that fits into the Touch Bar.

Image may contain Graphics Art Electronics Screen Monitor and Display

Featured in this article

Image may contain Electronics Pc Computer Screen Display Monitor Laptop Lcd Screen Television and TV

Image may contain Electronics Pc Computer Laptop Computer Hardware Hardware Keyboard and Computer Keyboard

Image may contain Electronics Computer Computer Hardware Hardware Keyboard Computer Keyboard Human Person and Pc

Apple held a press event Thursday morning in Cupertino, California. Center stage was the new MacBook Pro, which now has a touchscreen strip at the top of the keyboard. Neat! But that's not all. Here are all the big announcements.

Apple
01
New MacBook Pro
Holy smokes these [new MacBooks](https://www.wired.com/2016/10/apple-new-macbook-pro-price-availability/) are thin! The aluminum bodies have shrunk significantly since the previous model—the 13-incher is 23 percent smaller and weighs three pounds—but the screen and keyboard stay the same size. Pricing starts at $1,799. They have the latest generation of chips inside, Force Touch trackpads, and huge SSDs. But also...
JOSH EDELSON /Getty Images
02
The Touch Bar
The function keys are gone. In the place of the keyboard's top row is a thin touchscreen display Apple calls the Touch Bar. It has the controls for brightness and media playback, but it's also *a touchscreen*, so users and developers can set it up however they want. All the big apps (Photoshop, Pages, Safari, Photos, Terminal) will have custom keys that swap in to make shortcuts and common controls easier to access. And yes, it works as an emoji keyboard too.

Apple
03
A New Smaller MacBook Pro
"Baloney," you say. "I want the benefits of a new MacBook Pro but also I want a computer with real function keys and I don't want to pay extra money for that Touch Bar which I also do not want!" Well guess what, Luddite, Apple has one of those as well. There’s [a 13-inch version](http://www.apple.com/shop/buy-mac/macbook-pro) of the new MacBook Pro that’s spec’d a little lower but has traditional keyboard with function keys intact. It's $1,499 and it is available today. Oh and it's so, so tiny—that photo to the right shows the new 13-inch MacBook Pro back-to-back with the seemingly massive 13-inch MacBook Air.
Apple
04
Touch ID Moves to the Mac
One of the most significant developments in this new Touch Bar era is that Touch ID is now available on MacBooks Pros. Sure, there have been fingerprint readers on laptops before, but now your Mac gets fingerprint-based Apple Pay transactions on the web and in apps, and the benefits of fingerprint-based fast user switching.

Apple
05
A New App Called TV
The Apple TV is a sweet device, but you can often spend eons looking for something to watch. Apple hopes to change that with a new app simply called "TV" that pulls together recommended shows from all of your installed services and puts them into one app. It's Siri-powered too, so you can talk to your TV more often than you already do. One thing to note: It has a lot of services, but [it won't have Netflix or Amazon](https://www.wired.com/2016/10/apples-new-tv-app-wont-netflix-amazon-video/).
Apple
06
Apple Watch Nike+ Is Shipping
If you're a runner, your heart sped up when you saw Apple announce its Watch collaboration with Nike earlier this year. Now that version of the Apple Watch is here, so you can buy one and track your fitness to your heart's content. The [Apple Watch Nike+](http://www.apple.com/apple-watch-nike/) is available this week starting at $369.

Apple
07
Portrait Mode on iPhone 7 Plus
When the iPhone 7 made its debut last month, Apple spent a long time talking about its camera—especially the camera in the iPhone 7 Plus, which has an additional software trick in Portrait mode. This feature, called Depth Effect, lets you take a sharp snapshot of a person and leave the background all creamy and blurry and pretty. That feature didn't ship with the phone, but it's available now. Apple actually released it a few days ago, but the company reminded us today that it exists, and that it looks pretty cool. They even had the photos to prove it.

Comments

Michael Calore oversees WIRED's coverage of consumer technology and internet culture. As a writer, he covers a range of topics including music, film, art, software, and underground culture. ... Read More

Director, Consumer Tech and Culture

Topicsapple Apple Pay apple tv Computers Mac

A Lot of Shops Won't Fix Electric Bikes. Here's Why

Bike shop mechanics have lost fingers and their shirts while repairing ebikes of dubious origins. Make sure yours is repairable and third-party certified.

Stephanie Pearson

The Audacity Is the Broligarchy Takedown You Were Waiting For

AMC’s new black comedy about a manchild tech titan spinning out of control is a skewering Silicon Valley’s billionaire class deserves.

Miles Klee

It’s a Tablet! It’s a Laptop! After Testing the Best 2-in-1s, Here’s What I Recommend

Whether you want a detachable tablet or a laptop screen that spins, these 2-in-1 devices manage to balance being both a tablet and a laptop.

Luke Larsen

There’s a Secret Ingredient to Making Luxury Ice at Home

Nice ice is big business, but you can get perfectly clear cubes at home without freezing your assets.

Jeremy White

The Screenmaxxers Who Spend Every Waking Hour on Their Phones

As debates over social media addiction rage, people with extreme screen times tell WIRED they have no plans to cut back.

Miles Klee

Mammotion’s Spino E1 Pool Cleaner Isn’t Bad for the Price—It's Just Not That Good

This compact pool robot keeps its price down, but its performance doesn’t match that of more capable cleaners.

Christopher Null

The Best Coffee Mug Warmers Are Smart. But They Don’t Need an App

The first rule of coffee is that it must stay hot. After weeks or even years of testing, these are the three coffee warmers that will best keep it that way.

Matthew Korfhage