Apple Event Live Blog: Here Comes the Folding iPhone
Get all the iPhone news as it happens. We’re reporting live from Apple Park, the company’s headquarters in Cupertino, California.
Welcome to our live coverage of today's Apple media showcase. Our reporters on the scene at Apple Park in Cupertino, California, to bring you live coverage. You'll be hearing from Julian Chokkattu, Boutayna Chokrane, Lauren Goode, Reece Rogers, and Michael Calore throughout the event.
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OK, so, the Duo starts at $1999. That's eye-watering, but not surprising. This is a theme across Apple's product line now, as Julian noted: Some products, like iPad and MacBook, are just more expensive.
That's partly because of bill of materials (memory), partly because Apple has not actually diversified its cash flow all that much over the past decade or so aside from growing its services business (which generates a lot of gross profit). But even as some product shipments decline—depending on which quarter you're looking at—Apple needs to maintain its margins.
Everything about the Duo is bigger, faster, longer thank other iPhones. Which is normal for Apple when it’s telling you about its new products; everything is the best version yet!
But it feels like going to a dual screen lets Apple take a significantly bigger step forward. The battery, the screen, the chips—there’s more room for all of it, and the company is really able to flex its technical muscle here.