Acclaimed portable audio brand Astell & Kern has engaged in what I’m going to call a “reverse Toyota.” The Japanese hero of affordable, reliable motoring wanted a piece of the premium automotive action, and so developed an entirely new luxury brand called Lexus. (Fun fact: The brand name stands for “Luxury Export US.”)
Astell & Kern, having established itself as the planet’s leading purveyor of high-performance, high-bling, high-priced, high-resolution digital audio players, has developed Activo. It’s a subbrand that allows Astell & Kern to compete in those areas of the digital audio player market it has long since abandoned in its remorseless drive upward.
Mind you, when you line up this P1 device against competitors from the likes of FiiO and Sony it doesn’t really seem all that affordable. Entry level is relative, and the P1 has been pitched into an area of the market that is, if anything, even more competitive than the rather rarefied areas Astell & Kern is contesting these days.





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