As I was getting a haircut last week, my hairdresser asked if I’d seen the new iPhone. She didn’t know my occupation but saw my Apple Watch and, as is obligatory in that line of work, was making small talk. “Does it look any different?” was the main query. I reached into my back pocket and with a flourish handed her the iPhone 14. A surprised smile quickly gave way to disappointment. “It’s exactly the same as my iPhone 11,” she said.
This is the problem for Apple. The few elements the public might recognize as new have gone to the iPhone 14 Pro models, such as the Always-On display and Dynamic Island. The Pros also have new 48-megapixel sensors for the primary rear camera, something Apple hasn’t fiddled with since 2015. This means the phones capture more detail so you can print your pics large, for example, and it allows for more editing options. But be honest—how many people do you know who print poster-sized photos or delve into RAW settings on their handset?
The vanilla iPhone is arguably the most important handset for Apple. After all, it sells the most by some margin. If Apple wants you to upgrade, there needs to be an obvious reason, or reasons, to do so—ones the average person can recognize and get excited about. So let’s take a look at what Apple wants us to consider when looking at the new iPhone 14.
Yes, it looks exactly the same as the iPhone 13. Well, I’ll give you a prize if you can detect the 0.31-inch thickness compared to the predecessor’s 0.30 inches, or the nearly 2 grams shaved off in weight. You get the same 6.1-inch Super Retina XDR display, still—yes, still—running at 60 Hz. Unlike most other phones at this price, you won’t get a slick 120-Hz screen refresh rate. You’ll have to upgrade to a Pro model if you really want it.






