It's not the basic MacBook. Or the cheap MacBook. Or the mini MacBook. It's the MacBook “Neo,” meaning new or young—a fresh take on an old idea. Love the name or hate it, you likely see what Apple was attempting to communicate from a marketing perspective. It's meant to be a new kind of Mac for a new generation—perhaps an attempt to recapture a generation that's only been exposed to iPads and Chromebooks.
But is there anything new here, beyond marketing hype? That was the question in my mind as I pulled the laptop out of its box, gawking at how Apple made a lime green laptop look classy. Apple made a bunch of compromises that might feel like the company is nickel-and-diming its customers, taking advantage of the irresistible appeal of a $599 MacBook. While I understand that argument, my time with the MacBook Neo shows that it made cuts in the right places. Outside of a couple of missteps, the MacBook Neo is a true budget laptop, done the right way.
MacBook, Reborn
The MacBook Neo is undeniably cute. In a world of dead-serious tech products that rarely stray from silver and black, the MacBook Neo doesn't take itself too seriously. There are four color options available: Silver, Citrus, Blush, and Indigo. They’re somewhere between the boldness of the iMac and the subtlety of the MacBook Air colors. The Citrus color is the brightest of the bunch. It’s somewhere between gold and lime green, depending on how the light hits it. It’s probably not what I’d choose for myself, but I can see this being a popular option.



.png)

