Like all Apple hardware, the TV has some glorious standout features. If you're watching something and missed a line of dialog, you can hold down the Siri button on the remote and ask “What did they say?" The TV rewinds to the beginning of the last line of the person or people you've specified, and it kicks on captions and turns them off again afterward. This is my favorite feature that I didn't know I needed.
You can also use your voice to open apps, play movies or music, browse genres, or enter tedious things like passwords. The TV searches for your queries across all streaming services, which is a feature I also loved with the Chromecast on Google TV. You can search for specific titles, like the new American Horror Stories, and it will show you the title on Hulu. You can also search by specific genre if you want something spooky but aren't sure what.
The main interface not only lets you browse by streaming service but also gives you recommendations based on your history and what's popular—another feature I like about Google TV that you won't find on a Roku. If you want recommendations to be accurate for the whole family, though, you need to create an Apple ID for each of your family members.
You don't have to subscribe to Apple TV+, but it recommends a ton of titles on that service, as well as across all other streaming apps whether you subscribe or not. I found this annoying, but it may tip you over the edge if you've been on the fence about subscribing to a certain service. If you've never tried Apple TV+ before, you can get a three-month trial when you buy the TV 4K.
Internal Affairs
If you have the previous Apple TV 4K from 2017 and are happy with its performance, you don't need to upgrade. However, the internals are improved here. If you have a brand new 4K TV, you'll probably get more out of this model.
Apple's A12 Bionic chip is not the company's newest chip, but it does boost the overall performance and I didn't notice any lag while browsing or switching through apps. It also supports a high frame rate HDR of up to 60 fps, which is optimal for most 4K TVs.
If you've ever had trouble color-calibrating your TV, the TV includes a tool that uses sensors in your iPhone. First, you need an iPhone with Face ID that runs at least iOS 14.5. Go to the TV's settings, then to Video and Audio, then select Color Balance. It uses the light sensor in your iPhone to automatically calibrate it to “industry-standard specifications.” I did this on my newer TV, so the change wasn't drastic, but I did notice an improvement! However, this feature won't work if your TV is set to Dolby Vision.
If you have smart home devices that use HomeKit, you can control them by asking Siri via your remote. This Apple TV works with Thread, a mesh networking system that helps connect smart home devices together in the cloud. It helps your Apple TV communicate with your smart locks, bulbs, and cameras wherever they are in the house, instantly.