Noise-canceling and transparency are highlights here. While not as strong as flagship headphones from Sony or Bose, the Beats 360 are close enough, and the ANC plus natural sound isolation did a good job shushing coworkers, cafés, the office cafeteria, and crowded New York City subway cars. With ANC enabled, you get 32 hours of battery life, which is very strong.
Connectivity is also simple and easy. Like other recent Beats headphones, the 360s pair instantly with Apple devices, and they support Apple device swapping, Apple Find My, and Siri. On Android, you get fast pairing, Google’s Find Hub, voice assistant with a button press, a few other Google/Android audio switching features, and the stand-alone Beats app. There's no wired connectivity, which is fine, since a cord is the last thing you want to deal with while exercising.
It’s only when I listen to my favorite playlist in the comfort of my office that the 360s' biggest weakness reared its ugly head: sound quality. Simply put: They sound OK, but not for headphones that cost $350. Unfortunately, they do not sound nearly as good as the $300 Sony WH-1000XM4C, $350 Sonos Ace, or $370 Bose QuietComfort Headphones (2nd Gen).
The first time I listened to music with the Beats 360 (after testing the Bose QC for weeks), I literally yelled, “Where are the mids?!” Listening on the Beats 360 feels like someone scooped out the midrange—guitars and vocals in certain genres seem weak or lost. On cheaper headphones, this wouldn’t be something I would harp on much, but for a $350 flagship headphone, it’s a miss, especially when the 360s get so much else right. Simply put, I won’t be reaching for the Beats 360 when I want to get lost in my favorite album or soundtrack.
Reliable Workout Buddy
I can see the Beats 360 doing very well for the gym. At $350, they're pricey but significantly less expensive than Apple AirPods Max, making them a good alternative for Apple users. To be fair, the Bose QuietComfort Ultra (2nd Gen) and Sony WH-1000XM6 are also cheaper than AirPods Max and provide better sound quality than the 360s, but lack the fitness chops. The removable ear cups and headband are downright fun, and mixing and matching colors is a breath of fresh air in headphone land.
These are not the best-sounding over-ear headphones out there. They aren’t best in class at any one metric, actually. But the 360 are an intentional trade-off—OK everyday performance for superior workout performance. If that compromise is where the Beats 360 want to hang their hat, they’ve got next to no over-ear headphones putting up a good fight in the workout space.
Personally, I almost always wear wireless earbuds or open earbuds when I work out. I still find them vastly more comfortable and more convenient for the job. But that’s just me. And if the Beats 360 finally get people to stop wearing AirPods Max to run in, I’m rooting for them.
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