Eating ice cream is a decidedly time-sensitive activity. It’s meant to be enjoyed quickly and in the moment, save for the bold few who don’t fear a melty mess. Kitchen appliance maker Cocinaré said no, the masses need not be limited by science and thus invented the Krush, a $149 battery-powered portable machine that can make and transport ice cream anywhere. It consists of four parts: a freezer bowl, a plastic cover for the bowl that protects your hands, a plastic piece with little see-through sections so you can watch your ice cream as it’s made, and a top piece containing a motor with a blade attachment that stirs your frozen dessert into existence.
Along with the main components, you get a travel case should you want to haul the entire machine with you, and a smaller insulated bag that holds just the bottom half of the machine with a lid for securely transporting your ice cream. The Krush sells you on its simplicity and the freedom to enjoy still-frozen ice cream anytime, anywhere.
My experience was quite different. A beautiful but ultimately confusing product design seriously hurt the Krush’s usability. The companion app containing ice cream recipes was much closer to beta software than anything fully formed, complete with missing back buttons, wonky recipes with descriptions that didn’t match the instructions, and one particularly offensive recipe for orange creamsicle ice cream that called for green cabbage.



