Ever have a knot in your stomach when starting something new? Whether it's learning how to play the piano or diving into 3D printing, the beginning can feel very daunting. That applies even for a hobby like scrapbooking—a quick search on Google nets more than 1.5 trillion results, and it's easy to get lost in the seemingly endless pages on Pinterest. Heck, just standing in a crafts store can feel overwhelming. Well, how about killing that anxiety-inducing knot with cuteness? That's the idea behind a new crafting machine, the Cricut Joy.
The machine comes from Cricut, formerly known as Provo Craft, the company behind the original Cricut, and the first words out of my mouth after I unboxed it were "OMG, it's so cute!" I felt a visceral wave of cute aggression; I wanted to pick the thing up and give it a squeeze.
This approachable design is intentional, as the Cricut Joy is meant to be the opposite of intimidating. It's for "dabblers," according to Tom Crisp, vice president of industrial design at Cricut. It's for people who want to get into crafting but don't want to invest the time and effort into making the adventure a full-fledged take-over-your-office hobby. With it, you can easily make all sorts of things, from professional-looking greeting cards to fancy stickers.



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