At WIRED, we often have microplastics on our minds. But in between debating whether to carry bamboo or stainless steel utensils to reduce waste or comparing the merits of different travel mugs, we often overlook an important source of microplastic waste: Our clothes.
That’s right. Every time you throw your fashionable, functional high-pile fleece in the wash, it could shed up to around 100,000 synthetic fibers per cycle. The fix isn't going to be as easy as banning microbeads in cosmetics. I’ll make other sacrifices for the planet—I’ll fly less and bike my kids to school—but you will pry my sportswear out of my cold, dead hands.
It's why Swedish outdoor clothing brand Houdini has collaborated with fabric experts Polartec to create the Power Air Houdi, a garment that signifies the start of a new approach to sportswear manufacturing. The goal is what David Karstad, Polartec's vice-president of marketing, calls a truly circular garment—one that's made from recycled materials, in a process with no harmful byproducts, and is recyclable at the end of its life.




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