There’s a level of confidence you have to admire in a brand entering a new market and out-pricing almost every single one of its competitors, straight from the off. That certainly appears to be KEF’s strategy with its very first soundbar, the KEF Xio—an all-in-one Atmos soundbar that will set you back a cool $2,500 (£2,000.)
Of course, there’s the obvious: that’s enough to buy yourself a pretty decent surround sound package, with a performance that any soundbar will struggle to match. But if you’re reading this, you’ve probably already decided against that, whether that be for space, time or patience. So what does that kind of money get you in a soundbar, and is it worth paying the premium?
“We've been talking about doing a soundbar like this for a long time,” Jack Oclee-Brown, KEF’s VP of technology, tells WIRED, “but I think the catalyst for us finally doing it has been getting to a point with some key technologies that have allowed us to reach the performance where people will sit and go, OK, this sounds like a KEF speaker.”





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