Consider your composition and subject—then focus, breathe, and snap. It’s a contemplative experience, one all photographers should have the chance to experience. But there’s a catch.
For me, the price of the M10-R factors into its performance. When I’m out shooting with it, I’m much more cautious and conservative. I don’t take risks with $12,000 worth of camera gear around my neck—that's how much the camera costs with the Leica lens the company sent me. Not taking risks makes me a worse photographer.
I would never take this Leica on a trip, or on a hike, or to go photograph a protest. It isn’t the kind of camera I could replace without significant financial hardship, and that means it kept me from taking great photos more often than it helped me take great photos.
Big Barriers to Entry
Normally, this is the part of the review where I’d say something like “It’s not for everyone,” because of its high price, or that it’s a “luxury camera.” Both of these things are true, but there’s more to say. This is also not a camera for these times. In the face of a deadly pandemic and worsening economic crises, a price this high feels unreasonable—even insensitive.
I’m lucky to have a job right now, but I live with two others who are not so lucky. Our household income fell by two thirds at the start of the lockdown this spring, and on the first of every month, I worry if we’re going to be able to make rent. I am far from alone here. This is a situation playing out in tens of millions of homes throughout the US. Every industry has seen massive layoffs, job cuts, and furloughs. It’s a very strange time to review a camera that costs more than a year of in-state tuition at a public university.
The M10-R is a beautiful device. It's thoughtfully designed, and it produces incredible photos. I just can’t recommend it. Luxury-item pricing is par for the course for Leica, and that used to be all there was to say. But the price is a part of the product, and it bears critical and moral weight. At the end of the day, the M10-R feels like the kind of camera you buy to capture vacation photos at your estate in the Seychelles. It's the Rolex of cameras.
Feature for feature, the M10-R doesn’t quite compare to other professional-grade cameras. If you’re in the market for a digital rangefinder, the Fujifilm X-Pro 3 is a better camera in nearly every way, and it’s a fraction of the price. It has dual card slots, it shoots 4K video, but it has an APS-C sensor. If you need a full-frame sensor, then the Sony A7R-VI is a great choice, and you’ll still come out spending less than half of what you’d spend on the M10-R.
The M10-R is far out of reach for so many talented photographers. Personally, I’ve only ever shot on Leica cameras I’ve borrowed or rented, and I’ve been a working photographer for more than a decade. At $8,300, this camera isn’t extravagantly priced, it’s prohibitively priced—and in the face of the world we’re living in, that's starting to feel deliberate.