The Range Rover Evoque changed Land Rover forever. Before its launch in 2012, the 4x4 maker's SUVs were attractive, but in a functional, boxy sort of way. After it, the British brand was as much about the latest trends and fashion as off-roading and country estates.
Speaking at the launch event in 2012, Victoria Beckham spoke about her hand in creating it. “I’ve designed a car that I want to drive,” she said at the time. Since then, however, chief creative officer Gerry McGovern has corrected matters somewhat, stating that Posh Spice exaggerated her role in the creation of the Evoque.
Still, by 2016, more than half a million Evoques have been sold globally in more than 180 countries, with Land Rover describing it as its “greatest sales success story.”
It’s hardly surprising, then, considering the model's history, that the designers of the latest Evoque opted to take an evolutionary approach in terms of technology to the urban-orientated SUV.
This iteration comes in four different models; Range Rover Evoque S, Dynamic SE, Dynamic HSE, and finally Autobiography, all of which have a plug-in hybrid option. WIRED got its hands on the top-end Autobiography model on a brand-hosted drive in the Champagne wine region in the northeast of France. But will it be a vintage year for JLR?





Comments
Back to top