So immediately rejected by wider society were they, that some establishments began preemptively banning Google Glasses from being worn on their premises. But that was in 2013. Everyone captures everything for the 'gram now, don't they? Or maybe TikTok. Whatever. We live in a world defined by the maxim “pics or it didn't happen.” Surely, here in 2023, wandering around wearing a pair of camera specs won't still faze people, right?
Wrong. Not only have the Ray-Ban Metas already led to a college football spy scandal, but everyone I showed the glasses to during my review period had the same reaction: an immediate, almost visceral discomfort.
Whether it was my partner, friends I met for a meal, or even another regular I chat with at my local coffee haunt, when I explained what the glasses were and what they could do (often in response to “Why are you wearing sunglasses inside?”), their body language immediately changed, closing up and not wanting to look toward my eyes. Even when I reassured them that the Ray-Bans were only capturing when the LED was lit, they instinctively disliked the potential of surveillance.
The LED itself isn't all that prominent, either—a gently pulsing white light that's easily overlooked, especially in broad daylight. It's not going to be a super clear indicator of recording, especially to anyone who doesn't know what the specs are. It's easily covered or obscured, too, with no impact on the actual recording.
Those factors combine for a puzzling return to questions of social etiquette when wearing smart glasses, and I'm not sure what the answers are. The only thing certain is that, in my experience, people really didn't like being around them.
Not-So-Smart Glasses
That's a problem that might only worsen as time goes by and Meta expands the integration of AI features into the glasses. Plans are in the works to be able to ask questions about your surroundings, or scan objects and ask for more details on it (an idea that could have use in retail, for instance), or even just to suggest caption ideas on your photos. Think of it as speaking with ChatGPT. Then imagine doing it in a public space, with people who are already creeped out by the camera functions. Those etiquette and privacy questions are only going to get tougher.
Speaking of AI, remember that Instagram reel Zuck dropped to promote the Ray-Ban Meta glasses, asking Meta AI how to braid his daughter's hair? Well, forget about doing that if you're outside of the US. While some basic voice commands are available globally ("Meta, take a photo", “Meta, record video”), those hair-braiding instruction features and the like aren't active in all territories. Even in the US, they're in beta at time of writing.
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